Three Sisters Care has the original three Founder-Directors still sitting on the Board. The company was founded by three sisters from East London; Rahena, Jaida and Jobeda. Below are the stories behind why in 2011 they decided to start a care company and what their vision is for its future. We also have two Non-Executive Directors who have financial and governance responsibilities. 
Jobeda Begum Ali

Chair of the Board of Directors

(Responsible for Strategy) 

Jobeda is an award winning social entrepreneur. She is a Dementia Champion trained by the Alzheimer's Society, an ex-board member of Healthwatch Tower Hamlets and a member of the London Health Commission set up by the Mayor of London. She graduated from Cambridge University in 1996 and worked in the government sector before becoming an entrepreneur in 2007. She won Social Business Leader of the Year 2010 at the Ogunte Social Leadership Awards for the work of her first business Fair Knowledge and is the impetus behind our social enterprise work. Jobeda is passionate about expanding care work tools and capacities through developing new technologies for care. She was instrumental in securing the £.1million Innovate UK contract to develop robotic assistance for care. Jobeda loves astronomy, comedy and watches way too much boxset TV.​


​​Jaida Begum


(Responsible for Care Staff Development)


Before Three Sisters Care, Jaida ran a childcare business for 10 years in Newham. Yes, there are plans in the pipeline to provide children's social care services, so watch this space.  Jaida is very much involved in our training programme and inhouse curriculum development. She also liaises with the training and nursing agencies who provide our external training. Before entering the care sector, Jaida worked in Barclays Bank. In her spare time, Jaida is kept busy by her four children, her two grandchildren and a flock of chickens...don't ask.




​​​​Rahena Begum

Managing Director

(Responsible for Customer Experience)

Rahena Begum was a Senior Care Assistant with various private companies for 9 years and then with Tower Hamlets Council for 11 years. In 2011, she decided to use her extensive experience of the care sector to start Three Sisters Care. Her vision for the company is to build a reputation for the best qualified and empathic care staff, who are valued, have access to personal development opportunities, who are well paid and respected as professionals and who are supported in their own aspirations to develop themselves as health and social care professionals. Care assistants do extremely hard work often in challenging situations and we think that often they do not get the respect they deserve. But we know that if our staff are treated well, our clients are treated well. Rahena enjoys property development, is addicted to car boot sales and loves spending time with her three grandchildren.



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