We assist people in need of care and support to live comfortably, securely and with dignity. We treat every person as an individual, with a central goal to help people live more independently and to exercise more choice and control over their own lives. Our approach, including designing a person-centred support plan just for you, enables you to decide what outcomes you want to achieve. This person-centred approach is especially favoured by younger people, whom we love to support to participate in society as widely as possible.
You can read more about our social enterprise goals on the social enterprise page, but in summary, we are not just a 'care agency'. As a local homegrown family business, we want to use our social enterprise as a hub for positive social change in our community. This includes providing local jobs and offering training and development for Returners (mothers who are returning to work after years away from the workforce); offering free training to family carers so they too can gain knowledge on dementia or specific disabilities and gain first aid skills; increasing awareness about public health through talks to ethnic minority groups and others who might be excluded from mainstream channels of information; creating social interactions and social capital that could ultimately lead to less people needing to access state-funded social care services, because care and support is available in the community.
Our key values are:
We respect our customers’ choices and desire for control.
We are empathetic and we encourage independence and happiness.
We are committed to creating social interactions and social value.
Click here to read about the three sisters who started the company.
Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.
He is not one of us who does not show mercy to our young ones and esteem to our elderly.
Hadith in At-Tirmidhi
A test of a people is how it behaves toward the old…the affection and care for the old are the true gold mines of a culture.”
Abraham J. Heschel